Your frosty brew served from a cube

Keywords: food news, heineken, cube, beer


It’s sort of like being back in the cafeteria at school and drinking from a milk carton… except it’s glass… and there’s beer inside not milk.  OK, so really the two aren’t similar, but this is a fun and interesting concept that Heineken is playing around with.


The cube shape would make storage, stacking, and transporting easier – that’s the driving force behind the design idea.  They’re not out on the market yet, it’s still just a concept.  But these very well could make their way to the production line.  What are your thoughts?  Would you ditch the familiar feel of the old bottle shape for a cube of beer?